Sökning: "Tobias Zellweger"

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  1. 1. The Dark Side of Fast Fashion - : In Search of Consumers’ Rationale Behind the Continued Consumption of Fast Fashion

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Tobias Zellweger; [2017]
    Nyckelord :Fast Fashion; H M; Ethical Consumption; Greenwashing; Green Trend; Consumer Deception;

    Sammanfattning : This study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their continued consumption of fast fashion. Furthermore this study assesses influential factors that shape young Swedish consumers’ attitudes and beliefs towards fast fashion. LÄS MER