Sökning: "Tom Jolanki"

Hittade 1 uppsats innehållade orden Tom Jolanki.

1. 1. Retaining graduating students in Jönköping : From a place brand identity and place brand image perspective

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Ellen Steen; Sofia Lundberg; Tom Jolanki; [2016]
   Nyckelord :Place branding; place brand identity; place brand image; retention of graduating students;

   Sammanfattning : Purpose: The purpose of this thesis was to examine whether Jönköping’s brand image reflected its place brand identity, and to analyse if it affected the retention of graduating students.   Problem: Sweden has many cities with large universities that have extensive student populations. LÄS MER