Sökning: "Tomi Paakkunainen"

Hittade 1 uppsats innehållade orden Tomi Paakkunainen.

  1. 1. The role of psychological distance in knowledge acquisition and absorptive capacity : A quantitative study investigating Nordic firms targeting the elderly population

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Patrik Ljungberg; Tomi Paakkunainen; [2016]
    Nyckelord :Psychological distance; knowledge management; knowledge acquisition; absorptive capacity; relationship quality; elderly population; product development; innovation management; innovation development;

    Sammanfattning : An aging population is becoming an increasingly growing global phenomenon, and 2050 is said to be a historical breaking point where 65+ will outnumber those between 0-5 years old. However, previous research has failed to provide sufficient explanations for consumer behavior for this particular segment, and a large incidence have been found to share the belief that technology fails to be adapted to meet their needs properly. LÄS MER