Sökning: "Tomi Paakkunainen"
Hittade 1 uppsats innehållade orden Tomi Paakkunainen.
1. The role of psychological distance in knowledge acquisition and absorptive capacity : A quantitative study investigating Nordic firms targeting the elderly population
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : An aging population is becoming an increasingly growing global phenomenon, and 2050 is said to be a historical breaking point where 65+ will outnumber those between 0-5 years old. However, previous research has failed to provide sufficient explanations for consumer behavior for this particular segment, and a large incidence have been found to share the belief that technology fails to be adapted to meet their needs properly. LÄS MER
Resultatsidor:
1