Sökning: "Tommi Savola"
Hittade 1 uppsats innehållade orden Tommi Savola.
1. AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Recent developments and hype around artificial intelligence (AI) have arisen as result of two main factors: increase in computational power and data. Although marketing is considered as one of the main business applications within AI today, there is a lack of literature combining the disciplines. LÄS MER
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