Sökning: "Torben Brand"

Hittade 2 uppsatser innehållade orden Torben Brand.

  1. 1. Managers in the Employer Branding Process: How managers contribute to the employer branding value creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Torben Weber; Denisa Fuchsová; [2019]
    Nyckelord :employer branding; Employer Branding Value Chain; management; employees; applicants; Social Sciences;

    Sammanfattning : Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. LÄS MER

  2. 2. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Torben Rudnick; Dasaret Vllasalija; [2017]
    Nyckelord :Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

    Sammanfattning : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. LÄS MER