Sökning: "Touchpoints"

Visar resultat 1 - 5 av 37 uppsatser innehållade ordet Touchpoints.

  1. 1. What is in a physical store?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Priyanka Belel; Adrae Alaoui; [2020]
    Nyckelord :Customer experience journey; Touchpoints; high involvement products; Generation Z; Physical store.; Business and Economics;

    Sammanfattning : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). LÄS MER

  2. 2. Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Michaela Beksson; Sara Christensen; [2020]
    Nyckelord :Physical Store roles; touchpoints; omnichannel; customer service; customer experience; Business and Economics;

    Sammanfattning : This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry. LÄS MER

  3. 3. The high involvement customer journey: A study on customer motivations for touchpoint choice

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emelie Pine; Isabell Weber; [2020]
    Nyckelord :High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. LÄS MER

  4. 4. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Irma Dedic; Mobina Zavaher; [2020]
    Nyckelord :Employer Branding; EVP; Preboarding; Onboarding; Offboarding; Employee experience; Organizational Socialization; Turnover;

    Sammanfattning : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding.  Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. LÄS MER

  5. 5. Två perspektiv av incitament respektive barriärer till en svensk textilproduktion

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Andreas Jörgensen; Noah Areblad; Simon Brandén; [2020]
    Nyckelord :Sourcing; Reshoring; Supply Chain; Sweden; Menswear; Sourcing; Reshoring; Försörjningskedja; Sverige; Herrmode;

    Sammanfattning : Sveriges tillverkningsindustri av kläder är inte vad den en gång har varit. I mitten av 1900-talet producerades miljontals plagg varje år i Sverige. LÄS MER