Sökning: "Touchpoints"

Visar resultat 21 - 25 av 67 uppsatser innehållade ordet Touchpoints.

  1. 21. Improving the sustainability of household -Decision making while purchasing appliances

    Master-uppsats, Linnéuniversitetet/Institutionen för design (DE)

    Författare :Yuqi Xia; [2021]
    Nyckelord :Sustainability knowledge; Decision-making; Sustainable behavior; Service design; Web animation;

    Sammanfattning : With the promotion of the 2030 sustainable development goals, more and moreEuropean countries started to highlight them in society, many European people alsoshowed that they are willing to purchase sustainable products, but theenvironmentally conscious consumers rarely translate “green” concerns andintentions into actual purchase behavior. This project is aimed to provide consumerswith comprehensive information about the products and find out the solution toencourage choosing sustainable products while purchasing home appliances. LÄS MER

  3. 22. Leveraging brand co-creation in a digital era: An IKEA case study

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Nyckelord :Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Sammanfattning : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. LÄS MER

  4. 23. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jenny Månsson; [2021]
    Nyckelord :Customer experience; Customer journey; Touchpoints. Digitalization; Fitness industry; Fitness services.;

    Sammanfattning : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online.  Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. LÄS MER

  5. 24. The effects of a subscription-based business model : A qualitative study of women who consume menstrual hygiene products and how subscription-based business models influence customer experience.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Thelma Holm; Ebba Westin; [2021]
    Nyckelord :Menstrual hygiene management; Menstrual hygiene products; Customer experience; Value creation; Online subscriptions; Subscription-based business model; Facilitators for subscriptions; Barriers to subscriptions;

    Sammanfattning : In recent years, menstruation and menstruation hygiene products has had an increased interest, which has resulted in the topic being debated in many parts of the world. Change has been encouraged and some countries have acted to facilitate women's consumption of menstrual hygiene products. LÄS MER

  7. 25. A self-service design concept for last mile delivery: The solution for retail stores in urban environments

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Matilda Holmqvist; Lisa Johansson; [2021]
    Nyckelord :retail store; market study; urban environment; last mile delivery; self- service; product development; Technology and Engineering;

    Sammanfattning : The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. LÄS MER