Sökning: "Tourism Branding"

Visar resultat 1 - 5 av 99 uppsatser innehållade orden Tourism Branding.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Nyckelord :place brand identity; place branding; sustainability; content analysis;

   Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

3. 2. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Annika Hallwass; [2023]
   Nyckelord :;

   Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

4. 3. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Linnea Hampus; [2023]
   Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

   Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

5. 4. Marknadsföring på sociala medier : En kvalitativ studie om marknadsföringsstrategier av kryssningsturism på TikTok och Instagram

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Izabelle Rasmussen; Lydia Fagerholm; Olivia Wikström; [2023]
   Nyckelord :Marketing strategy; Social media; Cruise tourism; Viking Line; Tallink Silja; Gap- analysis.; Marknadsföringsstrategi; Sociala medier; Kryssningsturism; Viking Line; Tallink Silja; Gap-Analys;

   Sammanfattning : The study has focused on the marketing strategy for the tourism cruises in the Baltic Sea,specifically Viking Line Sweden and Tallink Silja’s Sweden. The purpose of the study is tosee their marketing strategy on the social media platforms TikTok and Instagram and howtheir users interact with their posts. LÄS MER

7. 5. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Aisha Bishar; Piffo Lakpa Robertine; [2023]
   Nyckelord :branding; promotion; marketing; tourism; Cameroon; tourist destination;

   Sammanfattning : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. LÄS MER