Sökning: "Tourism brochures"

Visar resultat 11 - 15 av 16 uppsatser innehållade orden Tourism brochures.

  1. 11. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Mari Pettersen; Sara Norman; [2008]
    Nyckelord :Japan; Promotion; Culture; Tourism;

    Sammanfattning : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. LÄS MER

  3. 12. Dalsland som turistisk produkt : Föreställningar om turistifierade rum

    Kandidat-uppsats, Fakulteten för samhälls- och livsvetenskaper

    Författare :David Janson; [2008]
    Nyckelord :Turism; Dalsland; Marknadsföring; Föreställningar; Kapitalism; Dalsland; Turism; Marknadsföring; Föreställningar; Kapitalism;

    Sammanfattning : Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. LÄS MER

  4. 13. Världsarvstaden Falun : Ett världsarvs påverkan på marknadsföringen av en destination

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Maria Munk; [2008]
    Nyckelord :Världsarv; Marknadsföring; Turism;

    Sammanfattning : This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. LÄS MER

  5. 14. På resa genom turistbroschyrernas Småland

    Kandidat-uppsats, Humanvetenskapliga institutionen

    Författare :Annika Källberg; [2008]
    Nyckelord :Turism; turismbroschyrer; platsmarknadsföring;

    Sammanfattning : The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. LÄS MER

  7. 15. En resa i turismen : Jämförande text- och bildtolkning av två värmländska turistbroschyrer

    Kandidat-uppsats, Fakulteten för samhälls- och livsvetenskaper

    Författare :PERNILLA AL RADAIDEH; [2007]
    Nyckelord :Turism; kulturgeografi;

    Sammanfattning : This Swedish essay deals with a study of two tourist brochures of Värmland from two different years, 2005 and 2007. The purpose is to examine what their differences and similarities are through a comparison. My focus is put on what tourist categories the brochures mainly turn to. LÄS MER