Sökning: "Tourism crm"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Tourism crm.

  1. 1. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Lujiao Tan; [2017]
    Nyckelord :Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

    Sammanfattning : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. LÄS MER

  3. 2. Relationships management in hospitality industry. : STF Svenska Touristförening.

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Aleksandr Shalimov; Calistus Godwin; [2013]
    Nyckelord :STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Sammanfattning :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. LÄS MER

  4. 3. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Nilnta Elpida Morais; Joyce Mhando; [2012]
    Nyckelord :viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Sammanfattning : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. LÄS MER

  5. 4. Relationship in Travel Agency: A case of Chinese International Travel Service

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Yingying Guo; Kai Sun; [2011]
    Nyckelord :;

    Sammanfattning : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. LÄS MER

  7. 5. Service på Internet – Hur service erbjuds av företag som säljer resor på Internet

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Carolina Björk; Anna Lengroth; Sofie Eggeborn; [2010]
    Nyckelord :web based service; service encounter; the moment of truth; service quality over the Internet.; Service på Internet; servicemötet; moment of truth; servicekvalité på Internet.;

    Sammanfattning : Business across the Internet has increased in recent years and most companies that are selling trips have increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. LÄS MER