Sökning: "Tourism destination image"

Visar resultat 1 - 5 av 114 uppsatser innehållade orden Tourism destination image.

  1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER

  3. 2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Pahlow Mariele; Cajsa Svensson; [2023]
    Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

  4. 3. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Gemma Vangeel; [2022]
    Nyckelord :product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Sammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER

  5. 4. Myten om Åre : En semiotisk multimodal textanalys av platsvarumärket Åre

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Emilia Finné; Jenny Kästel; [2022]
    Nyckelord :gentrification; tourism; place brand; social class; Åre; gentrifiering; turism; platsvarumärke; klass; Åre;

    Sammanfattning : I egenskap av att vara en av Sveriges största turistorter lockar Åre cirka en miljon besökare per år. För många handlar orten om skidåkning och turismen bidrar med många jobbmöjligheter till den jämtländska byn som ofta beskrivs som lilla Stockholm. LÄS MER

  7. 5. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Shamiso Mahohoma; [2022]
    Nyckelord :Projected destination image; destination identity; destination image formation; rural destinations;

    Sammanfattning : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). LÄS MER