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Visar resultat 1 - 5 av 55 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Nathalie Regestad; Isabella Axelsson; [2023]
    Nyckelord :Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

    Sammanfattning : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. LÄS MER

  3. 2. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER

  4. 3. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER

  5. 4. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
    Nyckelord :Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

    Sammanfattning : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. LÄS MER

  7. 5. Storytelling i kommunikationsfilm : ett outnyttjat verktyg bland svenska destinationsutvecklare?

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Daniel Hansfeldt; Rasmus Klasson; Juliette Maussier; [2022]
    Nyckelord :Storytelling; Destination Marketing Organizations; DMO; Communication films; The Hero’s Journey; Marketing; Destination developmen; Storytelling; Destinationsorganisationer; DMO; kommunikationsfilm; The Hero’s Journey; Marknadsföring; Destinationsutveckling;

    Sammanfattning : Storytelling kan ses som ett effektivt marknadsföringsverktyg inom destinationsutveckling. Storytelling, särskilt presenterat i filmformat, har aktualiserats de senaste åren och förekommer som en högt rankad trend och strategi på DestinationsNEXT Future 2021 study, den mest omfattande rapporten i världen inom destinations- och turismbranschen. LÄS MER