Sökning: "Tourism marketing organizations"
Visar resultat 11 - 15 av 55 uppsatser innehållade orden Tourism marketing organizations.
11. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER
12. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. LÄS MER
13. Destinationslojalitet i Stockholm : En studie om det strategiska arbetet mot internationella marknader ur ett destinationslojalitetsperspektiv
Kandidat-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : Over the past several years destination loyalty has begun to take up an increasing amount of focus within the tourism research field. While there are still a number of question marks of its different aspects and true value to the destination, the subject has been described as prioritized. LÄS MER
14. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram
Master-uppsats, Stockholms universitet/JMKSammanfattning : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. LÄS MER
15. Organisering av turism på destinationerna Dalarö och Utö : En studie om turismaktörerna på Dalarö och Utö samt jämförelse med Gamla Stan
Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikSammanfattning : Purpose: The study is based on analyzing how different organizations organize and market tourism in the Haninge archipelago. The study compares the organizations on Utö and Dalarö with a tourism organization in Gamla Stan, to see if there are any similarities and differences in the strategic planning process. LÄS MER