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  1. 1. Ansvarsfull produktion : vägen till kundens hjärta?

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Tove Floss; Anna Bergfeldt; [2008]
    Nyckelord :responsible production; sustainable production; sustainable development; green marketing; green communication; brand strategy; grön kommunikation; ansvarsfull produktion; hållbar produktion; hållbar utveckling; grön marknadsföring; varumärkesstrategier;

    Sammanfattning : Responsible production is a subject of increasing importance for companies toadopt and communicate to their environment and many companies choose to implementenvironmental – and ethic considerations into their brand strategy. There is, however, adividing line between companies according to what extent they choose to implementresponsible production into their brand strategy and to which extent they choose tocommunicate it to their stakeholders and surroundings. LÄS MER