Sökning: "Tove Hjelte Ekelund"

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  1. 1. Vårt eget märke?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nils Englund; Tove Hjelte Ekelund; Elsa Sjöberg; [2022]
    Nyckelord :Lojalitet; EMV; variationssökning; konsumentbeteende; varumärke Loyalty; private label; variety-seeking; consumer behavior; brand; Business and Economics;

    Sammanfattning : Our own brand? - A qualitative study of loyalty to the grocery trade's private labels Research question: Is there any form of loyalty to private labels in the Swedish grocery trade, and what are the reasons for this? Purpose: To investigate the reasons behind consumers' loyalty to private labels in the Swedish grocery trade. As part of this, consumers' tendency for variety-seeking against private labels is also examined. LÄS MER