Sökning: "TpB"

Visar resultat 21 - 25 av 154 uppsatser innehållade ordet TpB.

  1. 21. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Nyckelord :Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Sammanfattning : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. LÄS MER

  3. 22. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach

    Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Författare :Veronica Dagarp; Johanna Svensson; [2023]
    Nyckelord :Plastic Recycling; Waste Sorting; Community-Based Social Marketing; Theory of Planned Behaviour; Barriers and Enablers; Intentions; Behaviour;

    Sammanfattning : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). LÄS MER

  4. 23. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Elin Almqvist; Tilde Larsson; [2023]
    Nyckelord :Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Sammanfattning : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. LÄS MER

  5. 24. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefin Holst-Norén; [2022-09-13]
    Nyckelord :Experiential consumption; Experiential outdoor consumption; Well-being; Theory of planned behaviour TPB ; Consumer behaviour; Materialism;

    Sammanfattning : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). LÄS MER

  7. 25. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Nyckelord :Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Sammanfattning : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. LÄS MER