Sökning: "Traditional marketing communication"
Visar resultat 1 - 5 av 226 uppsatser innehållade orden Traditional marketing communication.
1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
2. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya
Master-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. LÄS MER
3. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER
4. Navigating the Evolving World of Fashion In-Game Advertising
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER
5. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. LÄS MER