Sökning: "Tram Nguyen"

Hittade 5 uppsatser innehållade orden Tram Nguyen.

  1. 1. The influence of culture on impulse buying : A cross-cultural study on impulse buying

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tram Nguyen; Özden Aylin Cakanlar; [2016]
    Nyckelord :Impulsive buying; culture; power distance; individualism collectivism; uncertainty avoidance; masculinity femininity.;

    Sammanfattning : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. LÄS MER

  3. 2. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mingyan Yang; Sarah Al-Shaaban; Tram B. Nguyen; [2014]
    Nyckelord :Consumer attitude; Organic food; Health; Consumer knowledge; Environmental; Norms; China; Purchase intention;

    Sammanfattning : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. LÄS MER

  4. 3. A study about brand personality of nonprofit organization in Sweden

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Tram Nguyen; [2013]
    Nyckelord :;

    Sammanfattning : This paper is about brand personality of nonprofit organization in Sweden. The study is framed on an existing model of brand personality. This model is later tested in Swedish nonprofit context. The selected methods are in depth interviews and survey. LÄS MER

  5. 4. Born Globals Internationalization and Competitive advantage - A Resource-based View perspective : The case study research of Swedish Born Globals to the roles of firm Resources in firm‟s establishment, internationalization and competitive advantage

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thi Tram Anh Nguyen; Sopawan Yodmunee; [2011]
    Nyckelord :Born Globals; Resource-based View RBV ; Firm Resources; Competitive Advantage; Internationalization; Internationalization Motive; Modes of foreign market entry;

    Sammanfattning : The phenomenon of Born Globals in particular to the internationalization process has been highlighted by many scholars. The insufficient of the existing researches to the ability of Born Globals going international since their inceptions with limited resources encouraged us to study more in-depth. LÄS MER

  7. 5. Generic Brands in Swedish Supermarkets : A study in Jönköpings Län

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Anh Nguyen Tran Tram; Joel Wood; Roberto Alejandro Orozco Gomez; [2010]
    Nyckelord :Generic;

    Sammanfattning : Generic brands have been part of the society for more than 30 years. The consumers of these brands have changed through the years and so have their reasons to buy them. LÄS MER