Sökning: "Trang Nguyen Thu Thu"

Hittade 2 uppsatser innehållade orden Trang Nguyen Thu Thu.

  1. 1. Instrumental and Friendship Networking Between Swedes and Expats

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Caroline Dalén; Trang Nguyen Hoang Thu; [2021]
    Nyckelord :Instrumental networking; Forming friendships; Networking intention; Networking attitude; Expat;

    Sammanfattning : This research paper concerns factors influencing interpersonal intercultural networking. More specifically, it covers the intercultural formation of instrumental relationships and friendships between Swedes and expats residing in Sweden. LÄS MER

  2. 2. Hur kommunicerar etablerade företag med sina befintliga kunder?

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Jessica Axelsson; Trang Nguyen Thi Thu; [2012]
    Nyckelord :word of mouth;

    Sammanfattning : Abstract Titel: How do established companies communicate with their existing customers? Level: C-level in the Business Administration Author: Jessica Axelsson and Trang Nguyen Thi Thu Supervisor: Per-Arne Wikström Date: 2012-05 Aim: Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. LÄS MER