Sökning: "Transmedia storytelling"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Transmedia storytelling.

  1. 1. Goncharov and Collaborative Storytelling : How Tumblr Invented a Fake Martin Scorsese Movie

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Anna Birna Turner; [2023]
    Nyckelord :goncharov; tumblr; transmedia; storytelling; ARG; social media; fandom;

    Sammanfattning : Online fandoms are capable of various feats; from influencing the TV shows they watch to funding half-baked convention scams, Tumblr fandoms in particular are infamous across the internet. Their chaotic and intense nature simultaneously leads to intense bouts of creative activity, pumping hundreds of thousands of fan works into the Tumblr ecosystem every year. LÄS MER

  3. 2. Björk's Biophilia – Affordances of the Biophilia app: Exploring Music and Education through Technology and Transmedia Storytelling

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Caroline Pearsall; [2023]
    Nyckelord :;

    Sammanfattning : The Biophilia app-album and Educational Project designed by Björk are a fascinating foray into combining science and music education within avantgarde art, media and technology. Her project is unique and remains the only one of its kind. LÄS MER

  4. 3. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
    Nyckelord :League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

    Sammanfattning : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. LÄS MER

  5. 4. Memes i marknadsföring : En visuell semiotisk analys av Comviqs reklamfilm ’Orkestern’

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Jan Paulusson; [2022]
    Nyckelord :Memes; Memetik; Memekultur; Internetkultur; Parafras; Adaption; Marknadsföring; Varumärken; Reklamfilm;

    Sammanfattning : This thesis examines how the Swedish telecom company Comviq utilizes the meme formatknown as Trumpet Boy in their commercial Orkestern from 2018. The study makes use of aqualitative comparative semiotic analysis to decode signs present in both the referencematerial and the video advertisment. LÄS MER

  7. 5. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Viktor Wendt; [2022]
    Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER