Sökning: "Trust in the retailer"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden Trust in the retailer.

  1. 1. E-handlarens digitala egenskaper och dess inverkan på konsumentens subjektiva uppfattning : En kvantitativ studie om förtroende och misstro

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ebba Axelsson; Stina Lindberg; [2023]
    Nyckelord :E-handel; Förtroende; Misstro; Funktionell Uppfattning; Motiverande Uppfattning; Digitala Egenskaper;

    Sammanfattning : The study examines how online retailers' digital characteristics affect consumers' perception of the online retailer and how the perception affects trust and distrust of the online retailer. The result aims to help online retailers gain an understanding of which characteristics are most salient and strategically important to generate trust among consumers. LÄS MER

  3. 2. AI klär dig och integritetsbristen klär av dig

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emerald Husovic; Ladan Abdullahi Osman; [2023]
    Nyckelord :Artificiell intelligens; digital marknadsföring; AI-driven digital marknadsföring; Kundomvandling; kundresa; personifiering; integritet och dataskydd;

    Sammanfattning : The development of marketing has gone from traditional to digital and then AI-powered marketing. The clothing retailer uses AI to reach out to its customers and personalize the shopping experience. LÄS MER

  4. 3. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Jiqing Chen; [2022]
    Nyckelord :Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. LÄS MER

  5. 4. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Anna Mannelqvist; Isak Mårtensson; [2022]
    Nyckelord :Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Sammanfattning : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. LÄS MER

  7. 5. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Lily Rutström; [2022]
    Nyckelord :Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Sammanfattning : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. LÄS MER