Sökning: "Trustworthiness"

Visar resultat 1 - 5 av 238 uppsatser innehållade ordet Trustworthiness.

  1. 1. FruitChain Revolution? - Trustworthiness of information along the physical fruit supply chain for Swedish actors importing fresh fruit from outside Europe and how Blockchain provides potential solutions

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Bremer; Carl-Philip Lindqvist; [2019-07-02]
    Nyckelord :Blockchain technology; Trust; Fruit Supply Chain Management; Fruit Import;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  2. 2. Automated Dimensioning of Promas MK. II Hub Cap

    Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Haris Vejzovic; [2019]
    Nyckelord :maskinteknik; maskin; dimensionering; verktyg; hållfasthet; beräkning; vibration;

    Sammanfattning : The studyis a part of the development of the new dimensioning standard fora hub cap,Hub Cap MK II.A goal with this study wasto obtain a dimensioningtool which willeliminate current issuesand validate its trustworthiness with FEA simulations. LÄS MER

  3. 3. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Nyckelord :Influencer marketing; Source credibility; Instagram; Generation Z;

    Sammanfattning : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. LÄS MER

  4. 4. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Rebecca Ketola; Sandra Norrman; [2019]
    Nyckelord :UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Sammanfattning : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. LÄS MER

  5. 5. SAGAN OM DET DIGITALA VARDAGSLIVET - En kvalitativ studie över Telenors tillämpning av narrativitet som strategisk kommunikationsresurs

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sofia Lindén; [2019]
    Nyckelord :narrativity; strategic communication; strategy; commercials; branding; values; storytelling; semiotic analysis; narrative analysis.; Narrativitet; strategisk kommunikation; strategi; reklam; varumärke; företagsvärderingar; storytelling; semiotisk analys; narrativ analys;

    Sammanfattning : In the last couple of years, the amount of commercial messages in our society has increased steadily which in turn has made us humans very critical against all kinds of advertising. Brand researcher Douglas B. Holt even claims that this directly threatens brand's trustworthiness. LÄS MER