Sökning: "Tuva Brännström"

Hittade 2 uppsatser innehållade orden Tuva Brännström.

1. 1. The Next Big Thing - A qualitative study on how strategic leaders of incumbent firms identify new opportunities

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Tuva Brännström; Rim Reslan; [2022]
   Nyckelord :innovation; strategic leader; incumbent firm; opportunity recognition; team;

   Sammanfattning : In today's dynamic and volatile business environment, incumbent firms need to constantly rethink their value proposition and be flexible in adjusting their businesses to shifting market conditions through innovation. Leaders at the highest level of incumbent firms, i.e. LÄS MER

3. 2. How explosive should the launch of the new Samsung Galaxy Note8 be?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tuva Brännström; Lara Kristina Siebert; [2020]
   Nyckelord :brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

   Sammanfattning : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. LÄS MER