Sökning: "Two-Sided Markets"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Two-Sided Markets.

1. 1. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

3. 2. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

   Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :David Fouhy; Alfredo Pais; [2022]
   Nyckelord :PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

   Sammanfattning : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. LÄS MER

4. 3. Måttet på konkurrenskraft - Är mekanismerna för anmälan av företagskoncentrationer ändamålsenliga för digitala plattformar?

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

   Författare :Lina Landberg; [2020]
   Nyckelord :konkurrensrätt; företagskoncentrationer; åläggande; digitala plattformar; omsättningsbaserat; transaktionsbaserat; Law and Political Science;

   Sammanfattning : Online platforms are two-sided or multi-sided markets that enable the gathering of different customer groups. For instance, these groups may consist of marketers and end-users. A few of these platforms, such as Amazon, Google and Facebook, have consolidated significant market power in recent years. LÄS MER

5. 4. Exploratory study of market entry strategies for digital payment platforms

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Anna Marcinkowska; [2018]
   Nyckelord :Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

   Sammanfattning : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. LÄS MER

7. 5. Physical or Digital Payments : Towards a Dominant Design?

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :ALEXANDER ANDERSSON; KARL ESSUNGER; [2018]
   Nyckelord :Digital payments; Physical payments; Cashless society; Retail payments; Cash usage; Card usage; Dominant design; Technological discontinuity; Technology cycle; Network externalities; Two-sided platforms; Two-sided markets; Digitala betalningar; Fysiska betalningar; Kontantanvändning; Massbetalningar; Kortanvändning; Dominant design; Teknologiska diskontinuiteter; Nätverksexternaliteter; Teknologicykel; Tvåsidiga marknader; Tvåsidiga plattformar;

   Sammanfattning : Rapid digitalisation development has been stampeding widely across today’s societies, and not least in the payment industry. Though, the digitalisation in the payment industry has been very deviating, even between similar well-developed countries, and while there are positive and negative effects with both digital- and physical payment means, there is little knowledge that highlights the influencing factors and accompanied problems. LÄS MER