Sökning: "Tyko Tuohimaa"

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  1. 1. AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Tommi Savola; Tyko Tuohimaa; Sebastian Berg; [2018]
    Nyckelord :Knowledge-driven MMSS; New Technology Adoption; Artificial Intelligence; Marketing Management; SMEs; Adoption Factors;

    Sammanfattning : Recent developments and hype around artificial intelligence (AI) have arisen as result of two main factors: increase in computational power and data. Although marketing is considered as one of the main business applications within AI today, there is a lack of literature combining the disciplines. LÄS MER