Avancerad sökning

Hittade 5 uppsatser som matchar ovanstående sökkriterier.

  1. 1. “Probably the best beer in town” : En kvalitativ studie om svenska mikrobryggeriers strategiska kommunikation.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Josefin Kling; Bianca Duvnjak; [2021]
    Nyckelord :Strategisk kommunikation; mikrobryggeri; neolokalism; branding; deltagarkultur; deltagarorienterad strategisk kommunikation;

    Sammanfattning : In the last 20 years the craft brewing industry has expanded significantly in Scandinavia. The trend of microbreweries originates from the US and the U.K where much of the recent research has taken place, leaving a field unexplored from a perspective centralized to the microbrewery industry in Sweden. LÄS MER

  3. 2. Address and Referential Terms in Swedish and British Schools : A Sociolinguistic Perspective

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Amanda Gabrielsson; [2019]
    Nyckelord :Honorifics; Address terms; referential terms;

    Sammanfattning : Modes of address between speakers in Sweden and the U.K differ from each other, yet both countries are influenced by similar mass media and aspects of globalization that otherwise generally lean towards linguistic convergence. Survey data from students and teachers in UK and Sweden has revealed some noteworthy differences. LÄS MER

  4. 3. 'Dangerous Beauty' : a feminist analysis of the U.S. and the U.K. media’s portrayal of female soldiers through the case of Private First Class Lynndie England

    Kandidat-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Frida Bergqvist; [2018]
    Nyckelord :Military; female soldiers; Lynndie England; U.S. media; U.K. media; militarised femininity; deductive content analysis; victimisation; demonisation; trivialisation; Social Sciences;

    Sammanfattning : The aim of this thesis is to understand how, and why, the media is sustaining traditional gender norms in their portrayal of female soldiers. The primary material of the study consists of articles published by newspapers in the United States and the United Kingdom, describing PFC. Lynndie England and her actions in the Abu Ghraib scandal. LÄS MER

  5. 4. When Looks Deceive and News Is Anything But: An Ideology-Centered Critical Discourse Analysis of The Kremlin Meddlers’ Twitter Communication & The Media’s Portrayal of The Meddlersin The Context of The U.S. Presidential Election of 2016 and The Brexit Referendum

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Stephan Hentze Nielsen; [2018]
    Nyckelord :Twitter; Social Media; News; Fake News; Kremlin Trolls; Brexit; U.S. Presidential Election 2016; Information Warfare; Discourse; Ideology; Power;

    Sammanfattning : This study takes a qualitative approach to contextualizing and examining the communication of the so-called Kremlin trolls on Twitter, in relation to two major political processes that occurred in 2016, namely the Brexit referendum and the U.S. presidential election. LÄS MER

  7. 5. Negative effects of sponsorships : A quantitative study on negative effects of image transfer through sponsorship in the U.K

    Kandidat-uppsats, Högskolan i Halmstad; Sektionen för ekonomi och teknik (SET)

    Författare :Alexander Runsbech; Daniel Sjölin; [2011]
    Nyckelord :Sponsorship; Negative effects; Marketing; Image transfer; Sponsor;

    Sammanfattning : Title: Negative effects of sponsorship – A quantitative study of negative effects of image transfer through sponsorship in the U.K Course: European Business, Undergraduate thesis at C-level, 15 Hp. LÄS MER