Sökning: "Udani Pettersson"

Hittade 2 uppsatser innehållade orden Udani Pettersson.

1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
   Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Sammanfattning : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. LÄS MER

3. 2. Sponsring, svensk damfotbolls räddning? En studie om sponsorverksamheten inom svensk damfotboll

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Evelina Kenndal; Udani Pettersson; [2018-06-27]
   Nyckelord :;

   Sammanfattning : .... LÄS MER