Sökning: "Ulla Selling"
Hittade 1 uppsats innehållade orden Ulla Selling.
1. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management
Master-uppsats, Högskolan Dalarna/FöretagsekonomiSammanfattning : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. LÄS MER
Resultatsidor:
1