Sökning: "Ulrik Unenge"

Hittade 2 uppsatser innehållade orden Ulrik Unenge.

1. 1. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Oskar Hemström; Joakim Luu; Ulrik Unenge; [2006]
   Nyckelord :Nation branding; nation brand; tourism marketing; destination branding; Chinese outbound tourism;

   Sammanfattning : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. LÄS MER

3. 2. Var inte rädda grabbar ! : En studie kring varumärkesetablering på marknader med utvecklingpotential

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Ulrik Unenge; David Rydell; [2005]
   Nyckelord :Marknadsföring; Varumärken;

   Sammanfattning : .... LÄS MER