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1. Success and Failure Factors for the Adoption of Bio-Based Packaging
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : The purpose of this study is to provide insight into the factors that determine the willingness of key market players in the Indian food industry to adopt bio-based plastic packaging. First, the key market players are identified within the important market segments in the specified industry. LÄS MER
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