Sökning: "Unexpected Collaborations"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Unexpected Collaborations.

  1. 1. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  3. 2. The Visit of an Unexpected Friend

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
    Nyckelord :Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. LÄS MER

  4. 3. Ordering and inventory control at ARPS

    Master-uppsats, Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Författare :Hedvig Orvenholt; Hedda Trönnberg; [2020]
    Nyckelord :Inventory control; order planning; production planning; cost-optimal; cost efficiency; quantity discounts; storage limitation; Technology and Engineering;

    Sammanfattning : Abstract Title Ordering and inventory control of raw materials at AR Packaging Systems Authors Hedda Trönnberg and Hedvig Orvenholt Supervisors Ph.D. Jan Olhager, Lund University, Faculty of Engineering, Department of Industrial Management and Logistics Max Ivarsson, Supply Chain Specialist, AR Packaging Systems AB Examiner Ph.D. LÄS MER

  5. 4. Förtroende i samband med influencer marketing : En kvalitativ studie om konsumenters förtroende gentemot influencers och företag

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Kambourian Kambourian; Emma Andersson; [2019]
    Nyckelord :Trust; credibility; Influencer; influencer marketing; celebrity endorsment; Förtroende; trovärdighet; Influencer; influencer marketing; celebrity endorsment;

    Sammanfattning : The purpose with this study is to increase the understanding behind consumers trust towards influencers and companies while these two collaborate with each other. Two questions were developed to investigate the purpose. LÄS MER

  7. 5. Outsourcing av digitala marknadsföringsaktiviteter : En lämplig strategi för ett globalt tjänsteföretag?

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Martin Nilsson; John-Philip Sjöblom; [2018]
    Nyckelord :Digital marknadsföring; outsourcing; transaktionskostnader; resurser; kärnkompetens; kommunikation.;

    Sammanfattning : Globalization has created more choices for companies in recent decades. It is not uncommon for companies to increasingly choose to help external companies become more competitive and efficient. Outsourcing is a strategy where a company can outsource parts of its business to focus on the core competencies the company has. LÄS MER