Sökning: "University BRAND marketing research thesis"

Visar resultat 1 - 5 av 53 uppsatser innehållade orden University BRAND marketing research thesis.

  1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Merel Cheng; Lisa Frommann; [2023]
    Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER

  3. 2. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
    Nyckelord :;

    Sammanfattning : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. LÄS MER

  4. 3. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Nyckelord :;

    Sammanfattning : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. LÄS MER

  5. 4. Data är det nya guldet - men vad är riskerna?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexandra Skagerholm; Markus Anderberg; Johanna Sandberg; [2022]
    Nyckelord :Data collection; Perceived risk; Consumer impact; Big Data; Marketing; Business and Economics;

    Sammanfattning : Sammanfattning Examensarbetets titel: Data är det nya guldet - men vad är riskerna? Seminariedatum: 2022-01-13 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Markus Anderberg, Johanna Sandberg och Alexandra Skagerholm Handledare: Peter Svensson Fem nyckelord: Datainsamling, Upplevd risk, Konsumentpåverkan, Big data, Marknadsföring. Forskningsfråga: Vad påverkar konsumenters upplevda risk till företags datainsamling? Syfte: Studien syftar till att undersöka hur konsumenter upplever risk vid företags datainsamling och på så sätt bidra till den befintliga forskningen som finns inom datainsamling och risk. LÄS MER

  7. 5. Lika barn leka bäst : En fallstudie om Mimer AB:s varumärkesidentitet- och image uppfattad av studenter

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Emma Aronsson; Johanna Björk; Johanna Olsson; [2022]
    Nyckelord :Identitetsprisman; Varumärkesidentitet; Varumärkesimage; Marknadskommunikation;

    Sammanfattning : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Title: Birds of a feather flock together - A case study about Mimer AB’s brand identity- and image perceived by students. Supervisor: Lennart Haglund  Keywords: The Identity Prism, brand identity, brand image, marketing communication  Research questions: How do Mimer identify their brand towards students?What is the students’ image of Mimer?Which are the differences between the received image and the identity communicated by Mimer?   Purpose: The purpose of this study is to examine students’ perception about the housing association Mimer AB. LÄS MER