Sökning: "Untraditional Marketing"

Hittade 4 uppsatser innehållade orden Untraditional Marketing.

  1. 1. Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Jennifer Nilsson; Helén Liljenroth; Petra Lorenzon; [2012]
    Nyckelord :Marketing; Small business; Marketing mix; SWOT-analysis; Analytic abduction; non- traditional and traditional marketing; guerilla marketing; Marknadsföring; småföretag; Marknadsföringsmixen; SWOT analys; Analytisk abduktion; Otraditionell och traditionell marknadsföring; guerillamarknadsföring;

    Sammanfattning : Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company’s vision and is shown where the target group sees it. LÄS MER

  3. 2. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Rebecca Salomon; Dominika Dzielak; [2008]
    Nyckelord :Stealth Marketing; Weblog; Word-of-Mouth; Traditional Marketing; Untraditional Marketing; Consumer Influence; Consumer Trustworthiness; Dold marknadsföring; blogg; Word-of-Mouth; traditionell marknadsföring; icke traditionell marknadsföring; konsumentpåverkan; konsumentpålitlighet;

    Sammanfattning : Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others. LÄS MER

  4. 3. Guerrilla Marketing : Reaching the customer in an untraditional way

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Sandberg; Henrik Stierna; [2006]
    Nyckelord :Guerrilla Marketing; Marketing; Entrepreneurship;

    Sammanfattning : Introduction: One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials and traditional advertisements are not as effective as it has been. LÄS MER

  5. 4. An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marieluise Guzzoni; [2006]
    Nyckelord :Drugstores; international marketing research; SWOT; scenario analysis; entrepreneurship; DESOA; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way... LÄS MER