Sökning: "User influence"

Visar resultat 1 - 5 av 853 uppsatser innehållade orden User influence.

1. 1. ”INGEN VILL JU HA EN SHORT GUY”. En kvalitativ intervjustudie om hur unga män uppfattar och upplever sig påverkas av utseendenormer på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Cornelia Nilsson; Claudia Saksa; [2024-03-12]
   Nyckelord :Utseendeideal; skönhetsideal; sociala medier; Instagram; unga män; påverkan; hegemonisk maskulinitet;

   Sammanfattning : Throughout history, beauty ideals have existed as a societal construct, but the recent phenomenon lies in the rapid and widespread dissemination of these ideals through social media. Platforms like Instagram encourage user interaction, fostering a specific type of content. LÄS MER

3. 2. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

   Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

   Författare :Jacquelynn Ennis; [2024]
   Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

   Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

4. 3. Temporal Analysis of User Engagement on Instagram

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Elin Thorgren; [2024]
   Nyckelord :;

   Sammanfattning : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. LÄS MER

5. 4. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

7. 5. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Shajan Bakir; Joel Arvid Olai; [2024]
   Nyckelord :brand community; customer loyalty; Tesla; Facebook;

   Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER