Sökning: "Utilitarian and Hedonic products"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Utilitarian and Hedonic products.

  1. 1. Ett extra par eller halva priset?: En kvantitativ studie om effekterna av digitala promotioner på hedoniska och utilitaristiska varor med avseende på varumärkeskapital, attityd och köpintention

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexander Paziraei; Alexander Onelli; [2018]
    Nyckelord :online; promotion; hedonic; utilitarian; brand equity;

    Sammanfattning : Different type of promotions has been a crucial part of retailing for at least the last couple of decades. Lately, online commerce has been continuously growing at a great rate which entails that retailers have to quickly adapt to a rapidly changing marketplace and consumer behaviour in order to stay competitive. LÄS MER

  2. 2. Integrering och optimering vid social medieannonsering - En kvantitativ studie om landningssidans påverkan på konsumentupplevelsen från social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jennie Padron Benitez; Viktor Gärdhammar; [2017]
    Nyckelord :Landing page; Social media; Consumer experience; Hedonic; Utilitarian;

    Sammanfattning : Through the progression of digitization, retailers have the opportunity to interact with their consumers through more channels and touch points than before. Today, a company would like to be seen on social media and be able to communicate with its consumers and show their offerings. LÄS MER

  3. 3. What drives you sustainable? - A quantitative study about purchasing motivations towards utilitarian and hedonic products with regards to influence of materialism

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johanna Belsing; Kseniia Shymoniuk; [2017]
    Nyckelord :Attitude-Behavioral Gap; Materialism; Motivation; Sustainable product; Utilitarian and Hedonic products;

    Sammanfattning : The purpose of this study is to investigate and explain the difference in motives and barriers that arise within purchasing behavior of sustainable products with utilitarian and hedonic product attributes, and whether materialism demonstrates a moderating effect towards these motives. Product attributes implies different buying motivations, nonetheless, surprisingly, this problem has not been addressed yet. LÄS MER

  4. 4. Presentera och komplettera för att sälja mera - En kvantitativ studie om produktpresentationer i den digitala kassalinjen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philip Locklund; Fredrika Wiktorin; [2016]
    Nyckelord :Product presentations; Complements; Substitutes; Hedonic; Utilitarian;

    Sammanfattning : Retailers have a good understanding of how to get consumers to buy more than intended in the physical store by presenting products near the checkout. However not much is known about if the retailer should display the same products online or if it is more advantageous to display products relevant to the target product, such as complements or substitutes. LÄS MER

  5. 5. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zaki Alzayat; Farrah Fawzy; [2016]
    Nyckelord :Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

    Sammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER