Sökning: "Utilitarian and Hedonic products"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden Utilitarian and Hedonic products.

  1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Victoria Petersson; Frida Brink; [2022]
    Nyckelord :Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Sammanfattning : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. LÄS MER

  3. 2. Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Cornelia Flodemark; Rahel Zumbuehl; [2021]
    Nyckelord :Perceived Consumer Value; Customisation; Customised Fashion; Generation Z;

    Sammanfattning : The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. LÄS MER

  4. 3. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Mark Afrouz; Tobias Wahl; [2019]
    Nyckelord :Wearables; Smartwatches; TAM; TPB;

    Sammanfattning : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. LÄS MER

  5. 4. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustav Broström; [2019]
    Nyckelord :urgency; scarcity; social proof; e-commerce;

    Sammanfattning : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. LÄS MER

  7. 5. Paketera upplevelsen - En kvantitativ studie om hur fraktförpackningar kan påverka köpupplevelsen online

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Martin Gothefors; Jesper Lundegårdh; [2019]
    Nyckelord :Signaling Theory; Packaging; E-commerce; Hedonic shopping motivation; Utilitarian shopping motivation;

    Sammanfattning : E-commerce is growing rapidly, and consumers demands on the online shopping experience are increasing. Meanwhile, retailers aim to offer a seamless online purchase journey where their brand is perceived as consistent throughout the process. LÄS MER