Sökning: "Utilitarian and Hedonic products"

Visar resultat 11 - 15 av 24 uppsatser innehållade orden Utilitarian and Hedonic products.

1. 11. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Louise Burman; Emelie Stricker; [2018]
   Nyckelord :Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

   Sammanfattning : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. LÄS MER

3. 12. Integrering och optimering vid social medieannonsering - En kvantitativ studie om landningssidans påverkan på konsumentupplevelsen från social media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jennie Padron Benitez; Viktor Gärdhammar; [2017]
   Nyckelord :Landing page; Social media; Consumer experience; Hedonic; Utilitarian;

   Sammanfattning : Through the progression of digitization, retailers have the opportunity to interact with their consumers through more channels and touch points than before. Today, a company would like to be seen on social media and be able to communicate with its consumers and show their offerings. LÄS MER

4. 13. What drives you sustainable? - A quantitative study about purchasing motivations towards utilitarian and hedonic products with regards to influence of materialism

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Belsing; Kseniia Shymoniuk; [2017]
   Nyckelord :Attitude-Behavioral Gap; Materialism; Motivation; Sustainable product; Utilitarian and Hedonic products;

   Sammanfattning : The purpose of this study is to investigate and explain the difference in motives and barriers that arise within purchasing behavior of sustainable products with utilitarian and hedonic product attributes, and whether materialism demonstrates a moderating effect towards these motives. Product attributes implies different buying motivations, nonetheless, surprisingly, this problem has not been addressed yet. LÄS MER

5. 14. Presentera och komplettera för att sälja mera - En kvantitativ studie om produktpresentationer i den digitala kassalinjen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Philip Locklund; Fredrika Wiktorin; [2016]
   Nyckelord :Product presentations; Complements; Substitutes; Hedonic; Utilitarian;

   Sammanfattning : Retailers have a good understanding of how to get consumers to buy more than intended in the physical store by presenting products near the checkout. However not much is known about if the retailer should display the same products online or if it is more advantageous to display products relevant to the target product, such as complements or substitutes. LÄS MER

7. 15. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zaki Alzayat; Farrah Fawzy; [2016]
   Nyckelord :Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

   Sammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER