Sökning: "Utilitarian shopping motivation"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Utilitarian shopping motivation.

  1. 1. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

  3. 2. Den moderna modebutiken : Kampen mot hållbar konkurrenskraft inom svenska trasitionella modebutiker

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tobias Minin; Viktor Petersson; [2021]
    Nyckelord :Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.; Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.;

    Sammanfattning : I skuggan av den ökande svenska elektroniska detaljhandeln står en fysisk butikshandel inom mode på sin bristningsgräns. När allt fler konsumenter väljer att konsumera mode genom den digitala världen så kan det få förödande konsekvenser för den fysiska modebutikshandeln. LÄS MER

  4. 3. Paketera upplevelsen - En kvantitativ studie om hur fraktförpackningar kan påverka köpupplevelsen online

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Martin Gothefors; Jesper Lundegårdh; [2019]
    Nyckelord :Signaling Theory; Packaging; E-commerce; Hedonic shopping motivation; Utilitarian shopping motivation;

    Sammanfattning : E-commerce is growing rapidly, and consumers demands on the online shopping experience are increasing. Meanwhile, retailers aim to offer a seamless online purchase journey where their brand is perceived as consistent throughout the process. LÄS MER

  5. 4. "Wanna browse for some Black Friday deals?" : An exploratory research uncovering meanings of Utilitarian and Hedonic motivation of Swedish consumers towards online shopping on consumption events with Black Friday Weekend as empirical example.

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :David Kanter; Oskar Källström; [2019]
    Nyckelord :Consumption events; Black Friday; Online shopping; E-commerce; Motivation theory; Utilitarian motivation; Hedonic motivation.;

    Sammanfattning : Background: Most current research on consumption events like Black Friday has been done in an US context. Black Friday do not have any cultural heritage or any other social connection to Sweden, however, it is already considered as the second most significant sales opportunity annually in the country. LÄS MER

  7. 5. Vad är meningen med rummet?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maia Lidbeck; Josefine Neckmar; [2018]
    Nyckelord :Spatial context; E-commerce; Retailing; E-tail; Shopping motivation;

    Sammanfattning : Digitalisation has made it possible for retailers to create e-commerce businesses to complement physical stores. The widespread accessibility of digital platforms allows consumers to utilise e-commerce to shop online at any time or place. LÄS MER