Sökning: "Víctor Castaño Labajo"

Hittade 1 uppsats innehållade orden Víctor Castaño Labajo.

1. 1. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Víctor Castaño Labajo; Jinsong Xiao; [2015]
   Nyckelord :mHealth; mobile health; blue oceans; strategy; business;

   Sammanfattning : Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. LÄS MER