Sökning: "VBN-theory"

Hittade 5 uppsatser innehållade ordet VBN-theory.

  1. 1. Catalysts for Change: Unveiling Leadership Behaviours and Interventions of Nature-Based Athletes in Cultivating Pro-Environmental Behaviour among Fans

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Hanna Thaller; Ben Makin; [2023]
    Nyckelord :sustainability; pro-environmental behaviour; charismatic leadership; VBN theory; nature-based athletes; athlete leadership; sports fans; behaviour change;

    Sammanfattning : With billions of sports fans all over the globe, athletes have a considerable platform to advocate for the environment and catalyse behaviour change. The purpose of this paper was to explore the role of leadership in athlete environmental activism. LÄS MER

  3. 2. Hållbara kläder och kläder som håller - En studie om möjligheter och hinder för konsumenter att öka sin konsumtion av begagnade kläder

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Maria Bäckstam; [2019]
    Nyckelord :hållbar konsumtion; resurshållning; återanvändning; normer; beteendeförändring; textil;

    Sammanfattning : EU:s medlemsländer ska enligt avfallshierarkin röra sig uppåt i hierarkin beträffande sin hantering av textilavfall. I januari 2025 ska medlemsländerna ha implementerat separat fraktion av textilavfall i dess avfallshantering. Insamlingen av textila resurser kommer därav att öka i Sverige. LÄS MER

  4. 3. Maxat med hållbarhetskommunikation?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elias Mannberg; Sara Andurén; [2019]
    Nyckelord :sustainability communication; CSR; credibility; cognitive dissonance; consumer behavior; digital media; environment; strategic communication; hållbarhetskommunikation; trovärdighet; kognitiv dissonans; konsumentbeteende; digitala medier; miljö; strategisk kommunikation; Social Sciences;

    Sammanfattning : This research aims to increase the understanding of how the young consumer receives, interprets and argues about sustainability communication. The study is based on a social constructionist perspective and considers the communicative processes expressed by the consumer in a specific case. LÄS MER

  5. 4. ENGAGING THE MASSES A quantitative analysis of the role of reputation in explaining membership in environmental organizations

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Nicola Karan; [2018-10-31]
    Nyckelord :Environmental organization; Proenvironmental behavior; VBN theory; Reputation; Collective action;

    Sammanfattning : This thesis found its point of departure in the conundrum of why people join environmental organizations. To find what factors can predict membership in environmental organizations is becoming increasingly important as climate change worsens, and collective action seems out of reach. LÄS MER

  7. 5. Post-materialism = Pro-environmentalism?

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Jasmin Ahonen; [2017]
    Nyckelord :post-materialism; carbon emissions; VBN-theory; value change; regression analysis; Law and Political Science;

    Sammanfattning : According to Ronald Inglehart, level of individual’s environmental concern is linked with grade of post-materialism resulting from physical and economic security experienced. As post-materialist individuals are considered to prioritize environmental protection over economic benefit, this study raises a question whether this change in values can provide a long-lasting solution for environmental challenges human kind is facing in the near future? This study uses quantitative research method to investigate whether variation in carbon emissions between the member states of European Union can be explained by the level of post-materialism among the public. LÄS MER