Sökning: "VD-varumärke"
Hittade 1 uppsats innehållade ordet VD-varumärke.
1. Personal branding – möjlighet eller krav?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Personal branding – opportunity or necessity? Seminar date: 2015-01-15 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 hp. Authors: Magnus Skog, Justus Jahja, Niran Ahmad Advisor: Jon Bertilsson Key words: Social media, brands, Ceo, financial result Objective: The objective of this thesis is to in an explorative approach obtain the interplay between Swedish business leaders' personal brand and their corporates` brand. LÄS MER
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