Sökning: "VR Marketing"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden VR Marketing.

  1. 1. Prototyping Tool for Large Scale Interactive Experiences

    Master-uppsats, Lunds universitet/Institutionen för designvetenskaper

    Författare :Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Nyckelord :Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Sammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER

  3. 2. Impact of Metaverse on Marketing Communication : A case study of the fashion industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Resty Nabukalu; Ambrosena Wanjohi; [2023]
    Nyckelord :Metaverse; Marketing communications; fashion industry; Virtual Reality VR ; Augmented Reality AR ; Avatars; Non-fungible tokens NFTs ;

    Sammanfattning : .... LÄS MER

  4. 3. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
    Nyckelord :Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

    Sammanfattning : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. LÄS MER

  5. 4. Virtuell turism : En studie om VR-teknikens roll i turistdestinationers marknadsföring.

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi; Umeå universitet/Umeå universitetsbibliotek (UB)

    Författare :Miray Shamo; [2022]
    Nyckelord :Virtual tourism; Virtual reality; 3D tools; VR technology; virtual marketing; tourist destination; Virtuell turism; Virtuell verklighet; 3D- verktyg; VR-Teknik; virtuell marknadsföring; turistdestination;

    Sammanfattning : Technology is dominant and intensively evolved in our lives today, as technology is being used on several aspects of our daily lives like smart phones, tv and several other technological gadgets which are very important tools in marketing. New technological innovations are being invented which help to open up and create new opportunities to people. LÄS MER

  7. 5. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

    Master-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Barbara Kubitzek; [2021]
    Nyckelord :Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

    Sammanfattning : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. LÄS MER