Sökning: "Valery Plotnikova"

Hittade 1 uppsats innehållade orden Valery Plotnikova.

  1. 1. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Alexander Brorsson; Valery Plotnikova; [2017]
    Nyckelord :;

    Sammanfattning : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. LÄS MER