Sökning: "Valery Plotnikova"
Hittade 1 uppsats innehållade orden Valery Plotnikova.
1. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. LÄS MER
Resultatsidor:
1