Sökning: "Value Proposition"

Visar resultat 1 - 5 av 304 uppsatser innehållade orden Value Proposition.

  1. 1. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Nyckelord :Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Sammanfattning : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. LÄS MER

  2. 2. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Nyckelord :Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Sammanfattning : MSc in Management.... LÄS MER

  3. 3. The price you’re worth: A case-study of pricing in the TIC-market

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Författare :Kasper Vinberg; Stefan Lindstedt; [2020]
    Nyckelord :Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Sammanfattning : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. LÄS MER

  4. 4. Investigating the elements of Customer Value Creation in a Circular Business Model : A case of a Swedish startup

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Anirud Gopal Jayashree; Yogeshwaran Ravindran; [2020]
    Nyckelord :Customer value; customer satisfaction; elements of customer value creation; drivers of customer satisfaction; start-up; circular business model; circular economy;

    Sammanfattning : The circular economy and its implications on businesses have been an area of interest for researchers and firms alike. The transition has been a rough one, but many firms are moving towards sustainable practices these days, if not circular. LÄS MER

  5. 5. Hur en extern insamlingsaktör, Myrorna, möjliggör Lindex closed loop supply chain

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Saga Klintner; Julia Vinberg; [2020]
    Nyckelord :Supply chain management; Sustainable fashion industry; Closed loop supply chain; Process flowchart; Reverse logistics; Textile collection; Economies of scale;

    Sammanfattning : Title: How an external collection actor enables Lindex’s closed loop supply chain. Context: Customers demand of sustainable products has motivated companies to develop more sustainable business models. LÄS MER