Sökning: "Vanessa Körberg"

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  1. 1. Blend In With Nature : a study about marketing communication of Indonesian ecotourism resorts

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Vanessa Körberg; Linnea Rungård; [2014]
    Nyckelord :Ecotourism; marketing communication; service marketing; word of mouth; customers; ecotourism resorts; Ekoturism; Hållbar turism; marknadsföringskommunikation; service marknadsföring; kunder; hotell;

    Sammanfattning : The purpose with this study is to investigate and analyse how ecotourism is marketed to customers by two Indonesian small- and medium sized ecotourism resorts, focusing on marketing communication. Further, the aim is to clarify how these companies enhances their “eco brand”. LÄS MER