Sökning: "Vanessa Pieterse"

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  1. 1. Supra-National Origin Marking Schemes

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelika Kuschel; Vanessa Pieterse; [2006]
    Nyckelord :Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Abstract The growth of supra-national organizations, such as the European Union, has been a recent trend in today’s global environment, which has challenged traditional marketing concepts and product cues. One such cue that is significantly challenged is the 'origin cue'. LÄS MER