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1. 1. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram

   Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Vanessa Trager; Karin Drozd; [2019]
   Nyckelord :Pro-environmental behaviour ; Sustainability  ; the Integrated Framework for Encouraging Pro-environmental Behaviour; Online communities;

   Sammanfattning : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. LÄS MER