Sökning: "Vanille Cousyn Johansson"
Hittade 1 uppsats innehållade orden Vanille Cousyn Johansson.
1. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER