Sökning: "Vargo and Lusch"

Hittade 4 uppsatser innehållade orden Vargo and Lusch.

1. 1. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Mobolaji Idowu; [2022]
   Nyckelord :Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

   Sammanfattning :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. LÄS MER

3. 2. Values in airport passport controls - what regimes of value claim a stake and what values are co-created?

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Susan Jes Buus; [2018]
   Nyckelord :Service Dominant Logic; value regimes; value creation; airport management; border control; Social Sciences;

   Sammanfattning : As a part of the ongoing political debate regarding the borders within the European Union this paper aims at contributing to the knowledge around value creation within the specific service environment of passport controls in airports, characterized as being highly political. More specifically this paper, being part of the social constructivist framework, investigates what value regimes that claim a stake within the service environment of passport controls adopting Appadurai’s concept from 1986, and what values are co-created/co-destructed in this context, using Vargo and Lusch’s Service Dominant Logic. LÄS MER

4. 3. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

   Master-uppsats, Karlstads universitet

   Författare :Aierke Yermentayeva; Luke Carey; [2017]
   Nyckelord :Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

   Sammanfattning : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. LÄS MER

5. 4. Marknadsföringsdisciplinens rådande paradigm idag  : Goods-Dominant Logic, Service-Dominant Logic eller något annat?

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Louise Strömqvist; Malin Elveberg; [2011]
   Nyckelord :Goods-Dominant Logic of Marketing; Service-Dominant Logic of Marketing; Paradigm; Vargo and Lusch; Kuhn; Anomalies; Crisis; Goods-Dominant Logic of Marketing; Service-Dominant Logic of Marketing; Paradigm; Vargo och Lusch; Kuhn; Anomalier; Kris;

   Sammanfattning : This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos’ and Luschs’ alternative Service-Dominant Logic of Marketing. LÄS MER