Sökning: "Vargo"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet Vargo.

1. 1. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Mobolaji Idowu; [2022]
   Nyckelord :Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

   Sammanfattning :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. LÄS MER

3. 2. Next level - från spel till upplevelse : En studie i företaget Mojangs värdesamskapande med kunder och sociala medier

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Lovisa Emanuelsson; Christina Norling; [2019]
   Nyckelord :Mojang; Minecraft; Service dominerande logik; SDL; Chandler; Vargo; Lush;

   Sammanfattning : The service-dominant logic (SDL) argues that value creation is always a co-creative process. Value can never be created or delivered by a firm, as value can only be realized in the customer's experience. Value is therefore a cooperative process. LÄS MER

4. 3. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tingting Wang; [2018]
   Nyckelord :Craft beer consumption; China; Value co-creation; consumer culture; consumer value; Social Sciences;

   Sammanfattning : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. LÄS MER

5. 4. Values in airport passport controls - what regimes of value claim a stake and what values are co-created?

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Susan Jes Buus; [2018]
   Nyckelord :Service Dominant Logic; value regimes; value creation; airport management; border control; Social Sciences;

   Sammanfattning : As a part of the ongoing political debate regarding the borders within the European Union this paper aims at contributing to the knowledge around value creation within the specific service environment of passport controls in airports, characterized as being highly political. More specifically this paper, being part of the social constructivist framework, investigates what value regimes that claim a stake within the service environment of passport controls adopting Appadurai’s concept from 1986, and what values are co-created/co-destructed in this context, using Vargo and Lusch’s Service Dominant Logic. LÄS MER

7. 5. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

   Master-uppsats, Karlstads universitet

   Författare :Aierke Yermentayeva; Luke Carey; [2017]
   Nyckelord :Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

   Sammanfattning : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. LÄS MER