Sökning: "Vasileios Dimopoulos"

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  1. 1. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Nyckelord :Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Sammanfattning : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. LÄS MER